Master de marketing digital

Master de marketing digital

Cuando alguien se adentra en el campo de Internet o del marketing online más concretamente, se sorprende a veces sobre cuánto es el beneficio que se puede obtener y cómo los consultores de marketing online pueden lograr pingües beneficios para las empresas para las que trabajan. Así siempre se ha dicho que un buen consultor de marketing digital especializado en posicionamiento web no trabaja para otros, sino para sí mismos, y todo ello tiene una explicación. Desde Aigen Digital marketing hemos hablado de qué es un Plan de Marketing Online y las partes de las que consta. Ahora vamos a ver por qué es esencial trabajar con una agencia de marketing online especializada y qué tiene que ver un master de marketing digital en todo esto. La eficacia en el posicionamiento en Internet Cuando alguien tiene unos mínimos conocimientos de las ventajas y beneficios que puede extraer de Internet inmediatamente se aventura en el SEO. Obviamente cuando se carece de la formación suficiente lo más goloso es pensar que las palabras clave con más tráfico son las más interesantes. Ejemplo, visualicemos la página http://www.areaverda.es/cesped-artificial-barcelona/ que obviamente está enfocada a Barcelona y trata sobre césped artificial. Por si acaso vamos a poner una imagen de la misma: y es aquí donde esta página que pertenece a Area Verda tiene la opción de buscar cuáles son las palabras por las que quiere posicionar. Si antes o después de hacer un análisis web en profundidad nos dejamos llevar por el instinto lo lógico es que fuera por la palabra “cesped”. Cesped tiene un montón de posibilidades de conseguir visitas teóricas, puesto que...
Marketing Mix y Marketing Online

Marketing Mix y Marketing Online

Marketing Mix en Marketing Digital Cuando alguien se prepara para desarrollar una página web, ha de tener en cuenta al público al que se dirige. En ese sentido, una de las principales cuestiones que tenemos que abordar desde el marketing online o digital es cómo vamos a sectorizar a nuestra audiencia y, a partir de ese dato, cómo vamos a lanzar las promociones. Realizar la promoción antes de conocer al mercado, no por ser común, es aconsejable, sino más bien la fuente de las derrotas.   Marketing Mix Promoción, precio, producto y distribución (placement) son las bases sobre las que se asienta una estrategia web bien planteada. Hemos de disponer de un buen producto, hemos de fijar un precio acorde con el propio coste de producción, lo que el mercado está dispuesto a pagar por él y el margen de beneficios que esperamos obtener, hemos de contar con una distribución que se mantenga en unos costes aceptables para llegar a nuestro mercado objetivo, y hemos de realizar la promoción adecuada a los usuarios escogiendo los canales y mensajes para que producto y consumidor se encuentren. Todas estas acciones, todos estos factores, han de desarrollarse correctamente, todas ellas han de cumplir sus objetivos y todas ellas han de alcanza rel máximo de eficacia. De nada vale tener excelentes resultados en tres de ellas si una cuarta falla, porque produciría un cuello de botella que arruinaría completamente nuestra estrategia web. Aplicación en el Marketing Online El Marketing Digital, marketing online o marketing en Internet son, si cabe, aún más exigentes en el cumplimiento de estas premisas de lo que puede ser...
Marketing and Audio Systems: Analyzing multirooms for iPod

Marketing and Audio Systems: Analyzing multirooms for iPod

Sound devices: the new wave One of the most significant things we like to enjoy is music. For a digital marketing consultant the question is: can we listen to music at home with quality and show it through a web? We’re going to analyze some of the devices and the characteristics they have for doing it, especially if we are athletes or we like to have a better body and dancing. When we practise exercize, we can listen to music, and we can take products like syntha 6 for having a protein complement. The i500 Series from from Eissound is our focused web, and it’s like a vitamin pack for our nutrition. It is a Multiroom Audio System with a recent design and premium technology that delivers very good sound quality to enjoy music from iPod, Radio, CD/DVD audio or MP3 player. Integration of New Technologies and sharing it through their website is always a good option.   Advantages: it’s straightforward, it’s effective, it’s practice The easy to use Remote Control gives us complete autonomy. The simplicity makes it good, and the intuitive navigational menus allow full command of the system from anywhere in your house or building. This is an excellent point that simplifies a lot all of the system, like SEO in SERPs. At the touch of our hand we may choose our music, turn on the intercom system and program such functions as the alarm and the baby listening gadget. The RC is wireless and communicates with the Main Active Loudspeaker in each room, a good complemente. Multiple Remote Controls permit us to independently listen to different sound...
Digital Marketing: Quantitative or qualitative techniques?

Digital Marketing: Quantitative or qualitative techniques?

Quantitative Vs Qualitative methods One of the great sectorisations that presents the world of marketing, and more specifically, market research, is the difference between those researchers in favor of quantitative methods and those who choose qualitative methodologies. Qualitative research techniques, therefore, fall within the field of market research and have, as you look at it as a rival or an alternative to quantitative research techniques.   What’s better for Digital Marketing? In that sense, as in many other domains and disciplines, we have two bands: those who defend the contemporary relevance of particular facts, applied mathematics, statistics and error calculations; they are qualitative ones. Then there are those who defend the subjective, interpretive, human and socio-psychological in addressing the behavior of markets; those are quantitatives. What is the solution? Frankly, the one that is convenient for you, at any time, for solving a particular problem within the online marketing. So, let’s analyze some of these concepts about qualitative techniques. Qualitative Research Techniques Qualitative research techniques are defined as those that provide information on small groups of people, orienting to know and understand their attitudes, opinions, habits and motivations. What, therefore, its objective? The Universidad de León, through its Área de Marketing, teaches their Market Research students that the main objective for a qualitative technique is to generate a free speech in one or more consumers about a product, service, a brand, an advertisement, packaging, logo or any related matter.     Characteristics of qualitative research The first great feature to be put on the table is that this is a subjective technique. Therefore, no results are objective, not extrapolated...
University, Online Marketing and students

University, Online Marketing and students

In the last days, many of my students have had examinations. I teach two grades: Business Administration, and Marketing. The first ones are in their second course (from 4) and the last ones are, at least, in their 5th year at the University and have an university degree. The first ones have an examination about Market research, especially quantitative methodologies, and the second ones about Internet Marketing: domains, seo, ppc, social networks and all these kinds of things we usually talk about. What were the results? Let’s analyze them.   Digital Marketing in Leon, Europe Let’s start by the older ones. I had a lot of students from France, Brazil, South America and other European countries (of course, most of them Leonese). Results were awesome. Grammar, vocabulary, and just read the questions and answer what it’s required to be answered was a total Odyssey. When they were talking about Iberian peninsula, just a couple of them known or at least noticed, that we were talking about Spain AND Portugal. We are not going to talk about Gibraltar or Andorra, but it was incredible for me that most of them forgot Portugal. In Euro 2012 Spain and Portugal played the semifinal in the UEFA Championship.   Online Marketing concepts and Marketing students Most terrible at all were their digital marketing knowledge. Most of them didn’t know basic points about web, Internet, social networks and, of course, when they had to talk about SEO, PPC or Facebook, it was a whole disaster. When we were talking about what was a computer, one of them answered “we know that concept, we know what a computer is,...
Can Diggit or Meneame sink you in Google?

Can Diggit or Meneame sink you in Google?

All of us developed social media marketing actions for promoting our posts. Best at all is Triberr (Dino, you’re great and for me you’re Dino Gutenberg), but for getting more SEO capabilities and even more juice, there are some kinds of social media news places where you can share your articles with others. When someone start in the blogosphere it’s necessary to share your content, to arrive your targeted people and to get visitors.   SERPs and social media news places When we try to get the best place in Google, social media news places are one of the first places new bloggers think about. Digg in USA or Meneame in Spain, are at the top of the list. Problems start when after thinking it was a good idea, bloggers go to Google and… your website is, but after Meneame, the site where you aggregated you post. Here we take an example from marketingmagazine.es about Meneame. Social media News: DANGER!!! When a newbie thinks about the benefits of social media news he’s right: a home position will make his posts to circulate all around the web and, like MK Magazine publishes, sometimes servers will be collapsed. Problem is clear: What about Google? What happens when it considers your posts as a duplicated and send you to the bottom? This problem is especially hard for beginners, and newbies should take it in count. Google’s algorithm is, like all we know, a secret like Coca Cola’s, but it’s a fact that Google prefers big websites, old websites, visited websites that new websites with not too much traffic and a small quantity...