Domain, Subdomain or folder: what to choose

Domain, Subdomain or folder: what to choose

One of the most important decisions for a company is how to deal its internationalization, and because of that, search engine optimisation is a key point. One country and one language signifies one domain, but two countries or two language have another meaning. Do we need to have two domains, to add a subdomain or maybe should we choose folders like our best solution? There are different options with pros and cons. Let’s analyze them!   Domains in SEO When we have a domain like aigendigitalmarketing.co.au, aigendigitalmarketing.co.uk or aigendigitalmarketing.fr, it implies that we have a geotargeted market: Australia, United Kingdom or France respectively. By this reason, a geofocused domain has an important weight for Google in that country, because there is not one simple google (google.com) by different ones for different countries (google.co.au, google.co.uk, google.fr) In this sense, there is another interesting advantage when we select multiple domains option: like they are different domains we can built different websites with different structures, with different content, with different templates. The main problem we could face is that domain strength will we divided between single domains, and there will be not a “shared one” but individual ones without strength-domain-links between them.   Why to choose a subdomain When we have a subdomain like it.aigendigitalmarketing.com, es.aigendigitalmarketing.com or de.aigendigitalmarketing.com we’ll have all the pros that we saw when we chase a domain (in this case for Italy, Spain and Germany). When we look at Google SERPs in different countries, we can have more than one result easily than if we try to do it with a single domain, depending on Google algorythm. This...
Wikipedia and Marketing: Friends or Foes?

Wikipedia and Marketing: Friends or Foes?

The free online encyclopedia is the fifth most visited website in the world, no wonder marketers are attracted by the possibility to promote customers and their products by creating new entries on purpose or editing old ones. Such enthusiasm is opposed by editors and readers alike, they feel this approach will damage users and break rules, negatively affecting quality and reliability. If you ignore the submission guidelines for contributors trying to promote and advertise the following banners will appear progressively on top of your article:     Only show one side of the coin, quietly omitting what’s on the other. This is a violation of the balanced viewpoint policy.     Weasel words everywhere and open endorsement to the subject of this entry. Just like ads do. Not something you would expect from an encyclopedia.     You’ve kept reverting to your biased version of the article in spite of all the warnings you’ve received from editors (you go through four stages before this last message)     Unbeknownst to many, Wikimedia, the foundation behind WP and its sister projects, tried to address the issue in its “Wikipedia for Marketing Communications Professionals” (part of the Bookshelf Project), while it’s still self-assessed at “in development” stage after one year from its last edit, it provides anyway some precious insights:   1) If your organization is big enough to be featured in WP, chances are, at least one of your employees is an experienced Wikipedian, let him/her manage it; 2) You should NOT edit [1] articles about yourself and your company or product [2], your personal involvement is supposed to affect...
SEO: Does link building rules?

SEO: Does link building rules?

SEO concepts, SEO requirements These weeks I’ve monitored several SEO campaigns that we are developing for our clients. The sort of companies we’re working cover several branches, countries and activities. Results are quite good, most of them are positioning for their desired keywords and step by step they’re getting better positions in SERPS. What’s the big surprise I’m feeling? Well, it’s not quite a surprise, but a fact: people still believe that link building rules, that you should stuff with their keywords and that all links have to have their keywords in the anchor text. Does it surprise you?   Search engine optimization: new times, old attitudes When talking to customers, there is always a question: Can I contract with you 15, 25 or 50 words for developing a link building? It’s almost impossible to explain some people that it’s necessary a whole SEO strategy, to develop internal SEO, to build natural links and things like that. Even, there are a lot, but a lot of digital marketing colleagues that simply can’t imagine this fact. It’s strange to see that people that you guess that will be recycled, that in digital marketing all of them should be at the edge of innovations, keep a extreamly defensive attitude when talking about SEO. This seems to me like if they want to stop the time and develop SEO business like four months ago. OK, that’s human… but this is Digital marketing!!!     Some differences between digital marketing and farmers Digital Marketing is innovation, digital marketing are changes, digital marketing are tries and fails. This is not a world for conservative...
What’s new on SEO

What’s new on SEO

Google Penguin and SEO This month I was working hard in new tools, pages or even websites for developing strategies in SEO. Google started a new era where you were not only responsible of your website, but also by the ones that link to you. Obviously, I can’t agree with this attitude. First because it could be a boomerang used by your competitors, and second because in the international law, you’re responsible of your acts, not the ones that develops people that you even don’t know.   Dangers with Penguin Like I told you in the previous post, I had a site banned just because a friend of mine linked one of my websites related to safaris in Africa. When I talked to my friend, our common sensation was that he had a nuclear weapon in his SEO arsenal. What would happen if my friend uses his website for linking his or my competence? In a simple rule we can guess they would be banned, and my friend, like in my case, won’t be harmed at all. Is this a good strategy for Google? I think it isn’t. Yes, there a re a lot of people /webmasters / SEOs that don’t apply for their rules, but it’s also true that if someone buys a link is because there are persons that sell links.   How to avoid this crazy wave It would be very simple for Google. If they detect there are “unnatural” links, just with give no weight to those links nor PR the matter would be cleared. None will buy links without juice, links without PR, links...
SEO Penguin terroriffic effects: how to success

SEO Penguin terroriffic effects: how to success

Google Penguin Chaos Last weeks I’ve being testing new strategies for developing chances to win in the game versus Google Penguin. It’s known that the new changes in the algorithm are provoking an authentic chaos in the net, and hundred of thousands of webs and business are being ruined by the new ideas from the giant of search engines all around the world. In this sense, one of my websites: http://www.safaripark.es, developed in WordPress, was penalized by Google. Firstable, they send me a letter like that: Dear Site Owner or Webmaster of http://www.safaripark.es/, We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.   Here is the image from the message they reported me (click for enlarge): Like you can see, no words about what’s your problem, how can you solve it or what do you have to do with it. Now, time for searching.   Was it a Black Hat SEO question? Reading the tools for websmasters that Google give us, you can read everything but nothing else about you need. So, it was time to go for guru’s websites and seeing what happened. It was said that google penalised overSEO, but this was not my case because that web had not SEO, it was simply a web for spending the time talking about animals, safaris and wild life. Could it be because if had a lot of ads? No, there were even less than the ones that Google let. Could it be tons of links from comments? No, it wasn’t because there were no comments. Now, time for research...
How these PR tips can help you

How these PR tips can help you

A lot of people talked and is talking about Pagerank everyday, but we, like digital marketing consultants, want to know how to improve our results using it. With the last changes not so long ago, I felt people worried about Pagerank, ignoring Pagerank or just consulting Pagerank , but reallity is: Does PR matters or is it just a game like can be intended Klout for Digital Marketing purposes? Let’s analyze it.   Page Rank and Google SERPs Pagerank is, like everyone knows, a number invented by Larry Page that represents an algorithm and that is used by Google for getting the SERPs with 200+ items. In this sense, it could be understood like a substitute for the magic formula used by Google, but this consideration is far long from reality. Page Rank just show the power of the inbound links that a page, and not a domain, has. This is just what it is, this is just what we can use. Too much or just a few? Well, sometimes you’ll need it. We work on keywords like zapatos para todos where it’s needed. That’s what we have to judge. Some tips about Page Rank When talking about Google Pagerank, there are some tips for benefiting about it, especially if you own several websites and want to earn some extra money with them. 1) Page Rank signifies number of links and quality of links, if your Pagerank is quite poor, you’ll need to improve your link building for having success. 2) PR is for single pages, so, if a concrete page of your website has a low page rank,...