Why ROI is important in Online Marketing

Why ROI is important in Online Marketing

Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual people, Klout fans and lots of individuals how do they act, how do they work and what are their goals. Let’s talk about them.   SEO and Social Media: Are they friends? The answer is that depends on. On what? The social media and our efforts in Online Marketing. It’s a fact that Google+ (you can see here Abel Pardo in G+) will help you to reach a better position in SERPs and facebook, step by step, is being put out of the game. I’ve seen a lot of people running like devils to Google+, publishing tons of material and waiting for the Google juice, abandon at the same time their activties in Facebook. Is this a right decision? At the end, the question is not what’s the best for SEO, but what’s the best for you, your company and your clients. Is Online Marketing like a desert where SEPs are the water? Google+ vs facebook? Results vs fame can be the solution for a web marketing consultant. Maybe Google+ is better for ranking, but at the end, what you want is just fame or money. If you want money, if you want to give good service and content to your clients, you have to be where your customers are. Do you receive a high quantity of qualified traffic from Facebook? Do you believe that organic traffic is not as big as...
What do you know about Social Branding?

What do you know about Social Branding?

Social Media Branding (reputación en redes sociales in Spanish) is now one the “must” for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and Linkedin, but there are more places where you can develop your own activity in the net. This necessary not just for finding a good gob (it is), but also for expanding your network and finding new niches into the market.   Social Media Branding, an Infography Here I introduce you to a very good inforgraphy from Hyred my way. It’s really nice, it’s really good and it’s very simple for understanding. It covers the main social media (also the ones I do). Here it is: Are you building your reputation? Sometimes people believe that being in Social Media is just talking about their likes or dislikes. In social media it’s quite interesting to talk about your brand, about your business, to talk about what you specialized yourself. Klout is a very good tool for knowing it, LinkedIn forfinding people who share your interests, and facebook and Twitter for sharing everything about it.   More social media? For starting, it’s nice with the ones we have been talking about. If you are not satisfied and want more, Google+ (especially in America) can be a good option, and about.me, a help if you don’t have your own website. Mine is abelpardo.net ;)   What about you? Are you an active user of social media and built your brand or are you a simple user? Feel free to share your comments and spread the love in...
What Digital Marketing can make for you

What Digital Marketing can make for you

Digital Marketing, Internet Marketing, Online Marketing That’s, basically, the same. Are you ready for marketing in Internet? Then Digital Marketing is the science that will help you in this matter. When we are thinking about marketing in the net, we should think not just about our website, but all a couple of tools that will help us to make money online. Yes, this is our first and almost unique objective: to take profit from our work.   Professional Digital Marketing vs enjoying online Digital Marketing Consultants are happy people. We work where most of people play, we take profit where others spend time, we like to do what others dream to do, more or less like football players. But like businessmen, we must focus on our main objective, again, to take profit from our work. Here comes the problem. This is wonderful, this is funny, and this is in the edge. So, we should schedule our time, fixing our timetable, clarifying our actions and then, develop them like previously designed. If Digital Marketing Consultants don’t do a scheduled program, exists a serious risk: we can lose the time, confuse work with game and then time will be no money but funny, and there will be a problem.   Social Media: allied or enemy? The thin line between funny and money, private or open sourced, to earn or not to earn money is even thinner in social media. Facebook, Twitter or even LinkedIn can be developed like working tools or playing tools (even LinkedIn) so, our activity there must be prefixed with one objective: to earn money, to take profit,...
Why you can’t share images in Facebook

Why you can’t share images in Facebook

Social Media problems: There are no images in my Facebook!!! One of the best things in Internet is when you like a lot a website and wish to share a page with your friends in your social networks. Like it’s known, the most powerful social media network is Facebook, with more than 845 million users, therefore millions of pages are shared in Facebook in a daily basis. One of the last features that Facebook added, was the chance that we have not simply to share a link, but a meta outline and a photograph from that web.   Where are my images? One of my clients call me because when he tried to share one of his posts, suddenly, in his Facebook Wall, there was “a peculiar blue square with something similar to a G”. What was that? Simply it is a Gravatar brand. And what this the Gravatar trademark doing in Facebook? Well, that was I had to find out.   Was it an internal mistake, was it Google or was it Gravatar? No Gravatar was active for that profile nor Internet site (that was nearly clear because if not, there would be a symbol or a photo and won’t be the gravatar’s logo instead of their one). So it wasn’t gravatar. What about facebook? Maybe, but facebook simply takes the info from pages, so it wasn’t responsible from taking one or another image. We were playing with WordPress, and like you probably know, when something isn’t right in WordPress it’s as a result of a plugin in a 99% of the cases.   Who was guilty? It...
10 simple steps for having more than 150 new young unemployed

10 simple steps for having more than 150 new young unemployed

University and Marketing   Marketing skills: Are you living in these days? Unemployment rates for young people in Spain are around 50%, terrible data. What’s the reason? Well, I won’t talk about it here, but about how to contribute to this mark. Is it really possible to increase unemployement from universities? My answer is really clear: yes, it is. It’s possible and it’s not quite complicated as people could imagine.   How to condemn 150 students to unemployment with 10 simple facts The best way to sink education levels is to teach outdated materials with no application possibilities in the real world, and please, forget WebMarketing or similars. That would be a fantastic start point. I propose you 10 simple ways for identifying when a teacher wants to condemn you to be an unemployed person. 1.- Data about media given to you will be from 1995 (17 years old, just a few years and data would be as older as the students are!!!). 2.- Data about TV shares will be a bit newer… from 1996 (Just 6 channels in Spain, now hundreds available). 3.- It would be suggested to advertise in public national channels of Spain (actually they have no advertises right now -advertising free system-, so that’s impossible). 4.- The example of advertising in Internet could be to put a banner in… Altavista, yes!!! Do you remember Altavista? ;) 5.- There will be no lines in recommended texts about Social Media -no Facebook, no Twitter, no Youtube…- What are those kind of things? 6.- Sentences are quite important: Maybe of this kind: “Spanish Cinema is living its best...
La gran apuesta

La gran apuesta

¿Español o Catalán? Esa es la cuestión. Durante esta semana, desde WSI Aigen Digital Marketing de León y WSI Business Digital Marketing de Cataluña hemos venido realizando un proyecto de planificación de Marketing Digital en su apartado de Redes Sociales para la empresa L’As de Trèbols. Sus Landing Pages han sido finalizadas y el trabajo gráfico está hecho.   La opinión de los internautas decidirá La opinión de los internautas será decisiva ante la pregunta: ¿Una web de un negocio en Cataluña tendrá más fans en español o en catalán? La empresa L’As de Trèbols, una administración de lotería, será la base de la competición. Dos consultores internacionales de WSI, Abel Pardo y Mrçal Orri, ambos gurús de redes sociales con un Klout Score superior a 50, los encargados de posicionar a sus respectivos apoyos. Los usuarios de facebook, los electores que expresarán su opinión.     Español vs Catalán: Posiciones previas Una vez diseñada la estrategia digital y los formatos e imágenes, la duda surge a la hora de decidir el idioma. ¿Español o Catalán? L’As de Trèbols es una empresa radicada en Cataluña, pero que vende participaciones en toda España. Su web está en estos dos idiomas, además de inglés y francés. Como es bien conocido, Cataluña tiene dos lenguas oficiales, el catalán como lengua propia y el español, al ser lengua oficial del estado. Pero en Marketing, el tema es más profundo. Una página en Cataluña ataerá al mercado catalonoparlante, pero ¿Garantizará un buen posicionamiento en el resto de España? Una página en español tendrá un amplio mercado, pero ¿perjudicará al negocio en Cataluña, donde está...