Posicionamiento web para PYMES

Posicionamiento web para PYMES

Las pequeñas empresas o PYMES han conseguido gracias a Internet abrir fronteras, ampliar mercados y potenciar su capacidad para ofrecer sus productos o más concretamente servicios a un mayor número de consumidores potenciales. El marketing online es capaz de fijar objetivos alcanzables y de plantear estrategias reales que sean capaces de llegar a lograr en unos plazos este tipo de objetivos. El posicionamiento web para PYMES o autónomos es una herramienta que nos brinda el marketing digital para poder conseguir, en este caso, aumentar la cantidad de visitas que llegan a nuestro sitio web y con ello mejorar los ratios de clientes finales. Para ello este tipo de visitas no deberían ser cualquiera, sino estar en la línea de lograr visitantes cualificados interesados en nuestra oferta y que por tanto presenten unas características concretas que tiendan a mejorar elementos como el ratio de clic o el rebote producido en web. Vamos desde Aigen Digital Marketing a ver cuáles son algunas de las estrategias de posicionamiento web para pequeñas y medianas empresas y cómo este tipo de estrategias pueden funcionar para diferentes casos. Analicemos algunos ejemplos concretos en caso de jardinería en Barcelona, de una tienda de informática online o de una parafarmacia o farmacia online. Porcelánico imitación madera y césped artificial Si vemos el porcelanico imitacion madera de area verda nos encontramos con un producto muy concreto enfocado a un público muy concreto, el de Barcelona. En este caso el realizar un posicionamiento en Internet a través de las palabras porcelanico imitacion madera barcelona restringiría sensiblemente la búsqueda, por lo que eliminar el elemento local podría suponer aumentar hasta unos...
What’s new on SEO

What’s new on SEO

Google Penguin and SEO This month I was working hard in new tools, pages or even websites for developing strategies in SEO. Google started a new era where you were not only responsible of your website, but also by the ones that link to you. Obviously, I can’t agree with this attitude. First because it could be a boomerang used by your competitors, and second because in the international law, you’re responsible of your acts, not the ones that develops people that you even don’t know.   Dangers with Penguin Like I told you in the previous post, I had a site banned just because a friend of mine linked one of my websites related to safaris in Africa. When I talked to my friend, our common sensation was that he had a nuclear weapon in his SEO arsenal. What would happen if my friend uses his website for linking his or my competence? In a simple rule we can guess they would be banned, and my friend, like in my case, won’t be harmed at all. Is this a good strategy for Google? I think it isn’t. Yes, there a re a lot of people /webmasters / SEOs that don’t apply for their rules, but it’s also true that if someone buys a link is because there are persons that sell links.   How to avoid this crazy wave It would be very simple for Google. If they detect there are “unnatural” links, just with give no weight to those links nor PR the matter would be cleared. None will buy links without juice, links without PR, links...
SEO Penguin terroriffic effects: how to success

SEO Penguin terroriffic effects: how to success

Google Penguin Chaos Last weeks I’ve being testing new strategies for developing chances to win in the game versus Google Penguin. It’s known that the new changes in the algorithm are provoking an authentic chaos in the net, and hundred of thousands of webs and business are being ruined by the new ideas from the giant of search engines all around the world. In this sense, one of my websites: http://www.safaripark.es, developed in WordPress, was penalized by Google. Firstable, they send me a letter like that: Dear Site Owner or Webmaster of http://www.safaripark.es/, We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.   Here is the image from the message they reported me (click for enlarge): Like you can see, no words about what’s your problem, how can you solve it or what do you have to do with it. Now, time for searching.   Was it a Black Hat SEO question? Reading the tools for websmasters that Google give us, you can read everything but nothing else about you need. So, it was time to go for guru’s websites and seeing what happened. It was said that google penalised overSEO, but this was not my case because that web had not SEO, it was simply a web for spending the time talking about animals, safaris and wild life. Could it be because if had a lot of ads? No, there were even less than the ones that Google let. Could it be tons of links from comments? No, it wasn’t because there were no comments. Now, time for research...
Basics about SEO for Digital Marketing Consultants

Basics about SEO for Digital Marketing Consultants

SEO or SEM?, PPC or PPL? Most of times marketers and other people find this kind of “letters” one after another without knowing quite well what are we talking about. Here we’ll present you some of this concepts, trying to offer you the simplest way to knowledge. And this time, SEO will be our objective.   Search Engine Optimization – SEO When digital marketing consultants talk about search engine optimization, we are talking about one simple thing: to be at the top in Google. Why Google? Because Google has more than 95% of the market in countries like Spain and other Europeans and more than 70% in the USA. Yes, there are other search engines like Yahoo or Bing, but I don’t know any SEO for them. Are you a Yahoo! fan? Do yo hate Google? Then, you should think if your clients do, if your customers do, if your visitors do, and then react.   Is there anything more than google? And yes, there are other countries like Russia and China where Google is not the main search engine but… Are you going to develop SEO strategies in cyrillic scripture or Chinese characters? Then, maybe you need to go to specialised websites in these languages. But if you just need to get a good result with keyword like dymatize elite and nutrition products, you’ll need google.com or google.co.uk as your search engines. In resume, when we talk about SEO, we talk about having the best places in Google, organic results in Google.     Some concepts for knowing SERPs: Search Engine Result Pages are the webs that a...
Why you can’t share images in Facebook

Why you can’t share images in Facebook

Social Media problems: There are no images in my Facebook!!! One of the best things in Internet is when you like a lot a website and wish to share a page with your friends in your social networks. Like it’s known, the most powerful social media network is Facebook, with more than 845 million users, therefore millions of pages are shared in Facebook in a daily basis. One of the last features that Facebook added, was the chance that we have not simply to share a link, but a meta outline and a photograph from that web.   Where are my images? One of my clients call me because when he tried to share one of his posts, suddenly, in his Facebook Wall, there was “a peculiar blue square with something similar to a G”. What was that? Simply it is a Gravatar brand. And what this the Gravatar trademark doing in Facebook? Well, that was I had to find out.   Was it an internal mistake, was it Google or was it Gravatar? No Gravatar was active for that profile nor Internet site (that was nearly clear because if not, there would be a symbol or a photo and won’t be the gravatar’s logo instead of their one). So it wasn’t gravatar. What about facebook? Maybe, but facebook simply takes the info from pages, so it wasn’t responsible from taking one or another image. We were playing with WordPress, and like you probably know, when something isn’t right in WordPress it’s as a result of a plugin in a 99% of the cases.   Who was guilty? It...
Europe vs. USA: Who wins in Internet?

Europe vs. USA: Who wins in Internet?

Internet, SEO, Marketing… What’s the most interesting in this game? A December 2011 study developed by Eurostat, a statistical bureau from the EU Union pointed to the fact that almost one of each 4 EU Community citizens (27 members) never used Internet. Like we can see, all the other facts don’t count: no Internet, no Internet Marketing, no Social Media, no e-commers… nothing. But these data that seem dreadful need a bit complicated analysis.   2006 – 2011: Europe advances (more or less) An enormous advance From these years folk who had not Internet access at home reduced from 42% of the whole European population until 24%. Here we are able to see a good step to digitalization but if we seek rather more we are able to see that 45% of Bulgarian household web access rates but 94% of Dutch ones.   Leaders in Europe In 2011 there were serious info by nations. The Netherlands 95% Luxemburg 91% Sweden 91% Denmark 90% They are at the very top of the share. In the other hand we have: Bulgaria 45% Romania 47% Greece 50% They are at the bottom of the list.And these numbers are really, really low for countries in the “First Wotld”.   USA versus Europe: USA wins NCTA (National Cable and Telecommunication Association) declared that Cable High Speed Internet Availability to U.S. Homes (June 2011) was 93%, that is, 1,248 million people like we are able to see in the NCTA research of SNL Kagan and Census Bureau estimates.     Contrast with Europe is important.These are European leaders: Sweden 86% Denmark 94% The Netherlands 83%...