Wikipedia and Marketing: Friends or Foes?

Wikipedia and Marketing: Friends or Foes?

The free online encyclopedia is the fifth most visited website in the world, no wonder marketers are attracted by the possibility to promote customers and their products by creating new entries on purpose or editing old ones. Such enthusiasm is opposed by editors and readers alike, they feel this approach will damage users and break rules, negatively affecting quality and reliability. If you ignore the submission guidelines for contributors trying to promote and advertise the following banners will appear progressively on top of your article:     Only show one side of the coin, quietly omitting what’s on the other. This is a violation of the balanced viewpoint policy.     Weasel words everywhere and open endorsement to the subject of this entry. Just like ads do. Not something you would expect from an encyclopedia.     You’ve kept reverting to your biased version of the article in spite of all the warnings you’ve received from editors (you go through four stages before this last message)     Unbeknownst to many, Wikimedia, the foundation behind WP and its sister projects, tried to address the issue in its “Wikipedia for Marketing Communications Professionals” (part of the Bookshelf Project), while it’s still self-assessed at “in development” stage after one year from its last edit, it provides anyway some precious insights:   1) If your organization is big enough to be featured in WP, chances are, at least one of your employees is an experienced Wikipedian, let him/her manage it; 2) You should NOT edit [1] articles about yourself and your company or product [2], your personal involvement is supposed to affect...
Online Marketing and SEO

Online Marketing and SEO

SEO, the new wave in Online Marketing In the last months, and after Google Penguin, people talk a lot about SEO campaigns but few folk actually understand the term and process. Digital Marketing is the key point and the future for marketing students all around the world. Simply search for Keyword or keyword sorcery that takes the number one spot in search websites, and as much place in the metadata is not foremost in the development of an effectual SEO. Find in this article are some tips to develop a really successful SEO campaign and generate results. Here we present by some points which we think should play a SEO system focused on generating results.   Research of market and competition Knowing how to be content and keywords best of our platform and know that successful concepts competition is applicable to be market oriented. It is important to know beforehand that we face. Observe your main rivals to know their websites search engine positioning, its overall content development and Internet presence. (New sections, reffers campaigns …). This will allow us to come to conclusions about sides of your website and your online marketing activities that can be optimised to enhance the relationship with the competition. Study keywords for getting traffic Once the above, perform an exhaustive study of the keywords. Outline the keywords most related to your sector-activity. The good selection of them is of supreme importance, since it depends on the standard of visitor traffic to be achieved to bring to your website. They have got to be based on the content displayed within your website, so get...
Five not-so-obvious reasons you might lose your Twitter account

Five not-so-obvious reasons you might lose your Twitter account

…(and how to prevent it) We’ve previously covered a short list of underrated reasons you might see your LinkedIn account restricted or terminated. LinkedIn is solely aimed to professionals while Twitter reaches a younger demographic as well. This accounts for the many differences between their respective Terms of Service, the style of the former holding strong resemblances to your run-of-the-mill legal contract while the latter is less formal, nonetheless still binding to your obligations.   Some things about Twitter  The first thing we notice is that the list of Do and Don’t for the user is not embedded in TOS (apart from the last paragraph of “Restrictions on Content and Use of the Services” section about some technical actions that would rank as “hacking” under any circumstance)  but linked at one point in its body, same goes for the set of rules the developers using Twitter API must comply with, one more reason you may have missed them. Spam-related breaches seem the biggest concern to this platform, what you may not expect is how Twitter links some apparently licit activities to spam and takes action accordingly:   1) “Accounts that are inactive for more than 6 months may also be removed without further notice” You didn’t see it coming? Twitter associates inactive accounts with “user name squatting” a.k.a. “namesquatting” practices, where large amounts of usernames are reserved by individuals for cybersquatting purposes. Closing inactive accounts will set these user names free for newcomers and legitimate brand-owners. Posting a tweet at least once every 180 days will be enough to cope with this.   2) “If you have followed a...
5 not-so-obvious reasons you might lose your LinkedIn account

5 not-so-obvious reasons you might lose your LinkedIn account

…(and how to prevent it) Much has been written on the dire consequences of breaching Facebook Terms of Service, the carefree approach of most users highlighted how little attention we pay to the legal bindings of online services, even more when these services are offered free of charge in their basic edition and we simply have to acknowledge we read and agree with their EULAs at registration time. But how many people read through (or at all!) what is de facto, and obviously de jure, a contract? Only a few if we look at how often you see the LinkedIn User Agreement rules breached in profiles. While some of these infringements are out of deliberate intention to harm (e.g.: uploading viruses or disrupting the services), some others are not so obvious, as stated by the title of this article, and might cost you the termination of your account:   1)  Including an email address, phone number or similar info in the name field (U.A. 10.B.2 and 10.B.8.C) One of the most common mistakes, we are so eager to give potential customers a way to get in touch with us to try add such info even there. Too bad this clashes with LinkedIn Inmail business model where direct contact with users you’re not connected with comes for a fee. There are many ways to address this issue, first of all just fill in properly your profile and it will contain enough info for everybody to find you even outside of LinkedIn, just think of the links section where you usually put your company and eventually your personal blog. Second, you might...