Why ROI is important in Online Marketing

Why ROI is important in Online Marketing

Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual people, Klout fans and lots of individuals how do they act, how do they work and what are their goals. Let’s talk about them.   SEO and Social Media: Are they friends? The answer is that depends on. On what? The social media and our efforts in Online Marketing. It’s a fact that Google+ (you can see here Abel Pardo in G+) will help you to reach a better position in SERPs and facebook, step by step, is being put out of the game. I’ve seen a lot of people running like devils to Google+, publishing tons of material and waiting for the Google juice, abandon at the same time their activties in Facebook. Is this a right decision? At the end, the question is not what’s the best for SEO, but what’s the best for you, your company and your clients. Is Online Marketing like a desert where SEPs are the water? Google+ vs facebook? Results vs fame can be the solution for a web marketing consultant. Maybe Google+ is better for ranking, but at the end, what you want is just fame or money. If you want money, if you want to give good service and content to your clients, you have to be where your customers are. Do you receive a high quantity of qualified traffic from Facebook? Do you believe that organic traffic is not as big as...
What do you know about Social Branding?

What do you know about Social Branding?

Social Media Branding (reputación en redes sociales in Spanish) is now one the “must” for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and Linkedin, but there are more places where you can develop your own activity in the net. This necessary not just for finding a good gob (it is), but also for expanding your network and finding new niches into the market.   Social Media Branding, an Infography Here I introduce you to a very good inforgraphy from Hyred my way. It’s really nice, it’s really good and it’s very simple for understanding. It covers the main social media (also the ones I do). Here it is: Are you building your reputation? Sometimes people believe that being in Social Media is just talking about their likes or dislikes. In social media it’s quite interesting to talk about your brand, about your business, to talk about what you specialized yourself. Klout is a very good tool for knowing it, LinkedIn forfinding people who share your interests, and facebook and Twitter for sharing everything about it.   More social media? For starting, it’s nice with the ones we have been talking about. If you are not satisfied and want more, Google+ (especially in America) can be a good option, and about.me, a help if you don’t have your own website. Mine is abelpardo.net ;)   What about you? Are you an active user of social media and built your brand or are you a simple user? Feel free to share your comments and spread the love in...
Digital Marketing and Social Media: What about e-learning?

Digital Marketing and Social Media: What about e-learning?

Digital Marketing and Social Media: Undeveloped countries Digital Marketing and Social Media are one of the main revolutions in last years, but not for all the countries. While Europe, USA, Canada and Australia have higher rates, Africa is absolutely KO (except Sud Africa). There were a few actions in education for talking about learning in Africa. A few of them had an agenda inviting participants to identify the lessons to be drawn from the development of education over other decades by renaming achievements and failures. Their scope was to develop recommendations adopted at prior meetings and to know if that offers had been implemented.   Good chances: Conferences and recommendations Meetings about education in Africas founded almost all of times that it would be useful to reference material in documents offered by other examples. These were the primary working documents that studied, by example, the development of education in the 1980s, the development of education in Africa from a statistical review or the impact of new technologies like Social Media, Internet, Digital Marketing, SEO or PPC in some countries.     Online learning for Africa: A solution? First is to choose interesting features. This need to be donde with the remit of getting solutions that can be applied in Africa, and not just for filling dossiers or resting as proposals. It’s quite interesting the content of some congresses who talked about the key features of the academic situation, viewed against the social and economicbackground of the 1980s. Then it may be critical to study if that emerged like the following from these documents: the severe negative impact of the...
5 not-so-obvious reasons you might lose your LinkedIn account

5 not-so-obvious reasons you might lose your LinkedIn account

…(and how to prevent it) Much has been written on the dire consequences of breaching Facebook Terms of Service, the carefree approach of most users highlighted how little attention we pay to the legal bindings of online services, even more when these services are offered free of charge in their basic edition and we simply have to acknowledge we read and agree with their EULAs at registration time. But how many people read through (or at all!) what is de facto, and obviously de jure, a contract? Only a few if we look at how often you see the LinkedIn User Agreement rules breached in profiles. While some of these infringements are out of deliberate intention to harm (e.g.: uploading viruses or disrupting the services), some others are not so obvious, as stated by the title of this article, and might cost you the termination of your account:   1)  Including an email address, phone number or similar info in the name field (U.A. 10.B.2 and 10.B.8.C) One of the most common mistakes, we are so eager to give potential customers a way to get in touch with us to try add such info even there. Too bad this clashes with LinkedIn Inmail business model where direct contact with users you’re not connected with comes for a fee. There are many ways to address this issue, first of all just fill in properly your profile and it will contain enough info for everybody to find you even outside of LinkedIn, just think of the links section where you usually put your company and eventually your personal blog. Second, you might...