What’s new on SEO

What’s new on SEO

Google Penguin and SEO This month I was working hard in new tools, pages or even websites for developing strategies in SEO. Google started a new era where you were not only responsible of your website, but also by the ones that link to you. Obviously, I can’t agree with this attitude. First because it could be a boomerang used by your competitors, and second because in the international law, you’re responsible of your acts, not the ones that develops people that you even don’t know.   Dangers with Penguin Like I told you in the previous post, I had a site banned just because a friend of mine linked one of my websites related to safaris in Africa. When I talked to my friend, our common sensation was that he had a nuclear weapon in his SEO arsenal. What would happen if my friend uses his website for linking his or my competence? In a simple rule we can guess they would be banned, and my friend, like in my case, won’t be harmed at all. Is this a good strategy for Google? I think it isn’t. Yes, there a re a lot of people /webmasters / SEOs that don’t apply for their rules, but it’s also true that if someone buys a link is because there are persons that sell links.   How to avoid this crazy wave It would be very simple for Google. If they detect there are “unnatural” links, just with give no weight to those links nor PR the matter would be cleared. None will buy links without juice, links without PR, links...
How these PR tips can help you

How these PR tips can help you

A lot of people talked and is talking about Pagerank everyday, but we, like digital marketing consultants, want to know how to improve our results using it. With the last changes not so long ago, I felt people worried about Pagerank, ignoring Pagerank or just consulting Pagerank , but reallity is: Does PR matters or is it just a game like can be intended Klout for Digital Marketing purposes? Let’s analyze it.   Page Rank and Google SERPs Pagerank is, like everyone knows, a number invented by Larry Page that represents an algorithm and that is used by Google for getting the SERPs with 200+ items. In this sense, it could be understood like a substitute for the magic formula used by Google, but this consideration is far long from reality. Page Rank just show the power of the inbound links that a page, and not a domain, has. This is just what it is, this is just what we can use. Too much or just a few? Well, sometimes you’ll need it. We work on keywords like zapatos para todos where it’s needed. That’s what we have to judge. Some tips about Page Rank When talking about Google Pagerank, there are some tips for benefiting about it, especially if you own several websites and want to earn some extra money with them. 1) Page Rank signifies number of links and quality of links, if your Pagerank is quite poor, you’ll need to improve your link building for having success. 2) PR is for single pages, so, if a concrete page of your website has a low page rank,...
Link building with Google Penguin

Link building with Google Penguin

Google Panda, Google Penguin. What’s the difference? The first one I have appreciated is the weight of Google +1. Some of the post I’ve written are highly positioned that another ones just because these ones have more +1 clicks. Is this a Google tactic for promoting its Google+ social network? My answer is yes, and in this sense, I guess they will continue doing the same policy and even more.   Link building with Penguin I has been said that Penguin will penalise your web pages when you will promote one anchor text and will forget to add things like “see more here”. That could be wrong, that could be right. The truth is that SEO efforts must concentrate in your main keywords and, it could sound like a joke to believe that someone with a high Page Rank is going to link you because of your content.   Anchor texts in SEO How many of your links “appeared” because of art of magic? How many of your links have been worked by you, asked for them, gained making comments or as invited blogger? “Natural” link building doesn’t exist, and high ranked companies in Google would have a lot of difficulties for explaining their white hat link building system, but it doesn’t matters for Google.   Solutions for Link Building Google will continue basing its strategy in links: quality and quantity. If you try to develop a strategy based in content, simply you’re dead at the bottom of Google. I’ve postioned a web page in the #1 Ranking in Google for a keyword without the keyword in title, without...
What do you know about Social Branding?

What do you know about Social Branding?

Social Media Branding (reputación en redes sociales in Spanish) is now one the “must” for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and Linkedin, but there are more places where you can develop your own activity in the net. This necessary not just for finding a good gob (it is), but also for expanding your network and finding new niches into the market.   Social Media Branding, an Infography Here I introduce you to a very good inforgraphy from Hyred my way. It’s really nice, it’s really good and it’s very simple for understanding. It covers the main social media (also the ones I do). Here it is: Are you building your reputation? Sometimes people believe that being in Social Media is just talking about their likes or dislikes. In social media it’s quite interesting to talk about your brand, about your business, to talk about what you specialized yourself. Klout is a very good tool for knowing it, LinkedIn forfinding people who share your interests, and facebook and Twitter for sharing everything about it.   More social media? For starting, it’s nice with the ones we have been talking about. If you are not satisfied and want more, Google+ (especially in America) can be a good option, and about.me, a help if you don’t have your own website. Mine is abelpardo.net ;)   What about you? Are you an active user of social media and built your brand or are you a simple user? Feel free to share your comments and spread the love in...
Understanding Page Rank: Its new actualization

Understanding Page Rank: Its new actualization

Digital Marketing and Rankers Understanding Page Rank One of the more controversial variables in the net world is, of course, Page Rank. Page Rank has a problem with its name -Page- and its surname -Rank- A simple view over these two words could be similar or understood as a ranking for webpages, sites or whatever. No. The fact is that the inventor of this system, Larry Page (cofounder of Google) has “Page” as his surname, so “Page Rank” signifies “The Rank of Larry Page”. It’s changed (actualized) 4 times a year (more or less) and has no strong changes -usually-   What Page Rank is Page Rank and its algorithms serves for measuring quantity and quality of links pointing to a determinate page. First, and quite important, is to denote the word “page” here. It’s not a surname, not a website, but a single web page. In this sense, Page Rank identifies the link power of a single page.   What Page Rank is not Page Rank is not a tool for measuring the link power for a website. Why? Because it only refers to individual pages. It doesn’t measures just homepage, but all the others, and remember, your Home page could be not the page from your site with the higher page rank. Is this possible? Absolutely. In this website, I’ve made a special SEO work for positioning under the keyword “marketing en Internet digital“, so I have made a huge work building high quality white links. The result is that Marketing digital has a Page Rank 3, but Aigen Digital Marketing has a Page Rank 2.  ...