Why ROI is important in Online Marketing

Why ROI is important in Online Marketing

Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual people, Klout fans and lots of individuals how do they act, how do they work and what are their goals. Let’s talk about them.   SEO and Social Media: Are they friends? The answer is that depends on. On what? The social media and our efforts in Online Marketing. It’s a fact that Google+ (you can see here Abel Pardo in G+) will help you to reach a better position in SERPs and facebook, step by step, is being put out of the game. I’ve seen a lot of people running like devils to Google+, publishing tons of material and waiting for the Google juice, abandon at the same time their activties in Facebook. Is this a right decision? At the end, the question is not what’s the best for SEO, but what’s the best for you, your company and your clients. Is Online Marketing like a desert where SEPs are the water? Google+ vs facebook? Results vs fame can be the solution for a web marketing consultant. Maybe Google+ is better for ranking, but at the end, what you want is just fame or money. If you want money, if you want to give good service and content to your clients, you have to be where your customers are. Do you receive a high quantity of qualified traffic from Facebook? Do you believe that organic traffic is not as big as...
What do you know about Social Branding?

What do you know about Social Branding?

Social Media Branding (reputación en redes sociales in Spanish) is now one the “must” for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and Linkedin, but there are more places where you can develop your own activity in the net. This necessary not just for finding a good gob (it is), but also for expanding your network and finding new niches into the market.   Social Media Branding, an Infography Here I introduce you to a very good inforgraphy from Hyred my way. It’s really nice, it’s really good and it’s very simple for understanding. It covers the main social media (also the ones I do). Here it is: Are you building your reputation? Sometimes people believe that being in Social Media is just talking about their likes or dislikes. In social media it’s quite interesting to talk about your brand, about your business, to talk about what you specialized yourself. Klout is a very good tool for knowing it, LinkedIn forfinding people who share your interests, and facebook and Twitter for sharing everything about it.   More social media? For starting, it’s nice with the ones we have been talking about. If you are not satisfied and want more, Google+ (especially in America) can be a good option, and about.me, a help if you don’t have your own website. Mine is abelpardo.net ;)   What about you? Are you an active user of social media and built your brand or are you a simple user? Feel free to share your comments and spread the love in...
Tools for twitter: Bottlenose and your followers

Tools for twitter: Bottlenose and your followers

These days I’ve reached a 60 in my Kloutscore. That’s nice!!! And one of the characteristics are Perks. Giving an eye to the ones I could get, I discovered I could be chosen for trying a new beta for twitter. There are tons, so it should be a good one for having success. Digital Marketing Consultants are rare human beings that try to test everything in the net, so I accepted to add to the new beta.   What I like about Bottlenose for Twitter Red Social, Social Media, or like you want to say have a problem. We can’t see in just one panel what’s happening in our surround and Bottlenose resolves this problem in a simple way. First, there is a spider net, with a keyword at the center. Then, all the other keywords, twitter users, trends and all what we need to know in a scale based system. We can fell what is close to us or far. Here we can see an example:     We can see News in the center of the image and in the surround all the important things that are happening: Iran, Economical, Tiwtter #socialmediaor Iphone. It gives a very fine sightseen about all the news and trendtopics, but we can have more from thi tool.   What are your interests in Twitter? It’s quite interesting to know what’s cool in twitter, but… What about you? Bottlenose can show you, just clickin on your image or twitter name (mine is conceyeiru), and you can see what is on your net and how close are them to you. You can see...
Five not-so-obvious reasons you might lose your Twitter account

Five not-so-obvious reasons you might lose your Twitter account

…(and how to prevent it) We’ve previously covered a short list of underrated reasons you might see your LinkedIn account restricted or terminated. LinkedIn is solely aimed to professionals while Twitter reaches a younger demographic as well. This accounts for the many differences between their respective Terms of Service, the style of the former holding strong resemblances to your run-of-the-mill legal contract while the latter is less formal, nonetheless still binding to your obligations.   Some things about Twitter  The first thing we notice is that the list of Do and Don’t for the user is not embedded in TOS (apart from the last paragraph of “Restrictions on Content and Use of the Services” section about some technical actions that would rank as “hacking” under any circumstance)  but linked at one point in its body, same goes for the set of rules the developers using Twitter API must comply with, one more reason you may have missed them. Spam-related breaches seem the biggest concern to this platform, what you may not expect is how Twitter links some apparently licit activities to spam and takes action accordingly:   1) “Accounts that are inactive for more than 6 months may also be removed without further notice” You didn’t see it coming? Twitter associates inactive accounts with “user name squatting” a.k.a. “namesquatting” practices, where large amounts of usernames are reserved by individuals for cybersquatting purposes. Closing inactive accounts will set these user names free for newcomers and legitimate brand-owners. Posting a tweet at least once every 180 days will be enough to cope with this.   2) “If you have followed a...
Social Media: do you know WHEN do you lose followers?

Social Media: do you know WHEN do you lose followers?

TweetEffect: Gain and lose in Twitter Twitter is not just a social media network; it’s a working place and in this sense, when have to measure all our activity there. Also, we know that twitter has a very high rate of instability talking about followers: dozens (or hundreds) join and go out everyday in our table, but some of them are / were unknown for us because of this fact: if one joins and another goes out, the total amount will keep the same. How can we know how many and when they are joining or unfollowing us? The answer is TweetEffect.   How to get this data for your twitter account It’s very simple. Connect with tweeteffect.com and you will see something like this:   Now just insert your twitter account in the correspondent field and click on Tell me about my effects! My counsel is to do it at least for times until results will be stable.   Followers and unfollowers: everything about your twitter account In the next image, we can see some information about how many followers and unfollwers we had between the last 200 actions developed in twitter. This is the image we’ll see:   Now we see number of updates: 200, won followers: 17 times and got followers: 17 times. You can get the badge if you want to show it in your own website just clicking in the blue button “get this badge”. After that, you can have an idea about your win/lose ratio, but the tool provide us with more interesting information for measuring our activity in twitter. Do you believe in SEO and...
Find your twitter followers: How to Map them

Find your twitter followers: How to Map them

Twitter: We have to measure everything One of the Internet tools that I like a lot is Map my followers. It’s free, it’s fast, it’s simple and it’s useful. What more do you need for trying it? Nothing. This feature with let us to know things like our most used keywords, but more important: where are our followers distribuited in map, integrated into Google Maps. Fine!   How to connect with Map my followers It’s very simple: just type the URL http://www.mapmyfollowers.com/ and you’ll find a funny picture like this: Like you can guess, you click on Sign In with your twitter account and through an API you’ll be connected in a few seconds.   Global Map with twitter followers Once into the own web, you can see a whole world map with your twitter followers identified and classified by its place over a Google Maps basis. This is the image you can see, with your followers located by the red signs all around the world:     We have a screen with three main parts: 1) The map with your followers 2) A box for selecting your followers and your twitter info 3) Common follower terms   Common follower terms One of the most repeated tips in twitter is: “Quality vs quantity”. It’s not important if you have 100,000 followers, it’s important the engagement you have with them, the number of retweets, favorites, and mutual benefitis obtained for following both. In this sense, it’s useful to know not just your used keywords, keytopics, hashtags or similars, but your followers. If you’re focused in Digital Marketing and common used...