University, Online Marketing and students

University, Online Marketing and students

In the last days, many of my students have had examinations. I teach two grades: Business Administration, and Marketing. The first ones are in their second course (from 4) and the last ones are, at least, in their 5th year at the University and have an university degree. The first ones have an examination about Market research, especially quantitative methodologies, and the second ones about Internet Marketing: domains, seo, ppc, social networks and all these kinds of things we usually talk about. What were the results? Let’s analyze them.   Digital Marketing in Leon, Europe Let’s start by the older ones. I had a lot of students from France, Brazil, South America and other European countries (of course, most of them Leonese). Results were awesome. Grammar, vocabulary, and just read the questions and answer what it’s required to be answered was a total Odyssey. When they were talking about Iberian peninsula, just a couple of them known or at least noticed, that we were talking about Spain AND Portugal. We are not going to talk about Gibraltar or Andorra, but it was incredible for me that most of them forgot Portugal. In Euro 2012 Spain and Portugal played the semifinal in the UEFA Championship.   Online Marketing concepts and Marketing students Most terrible at all were their digital marketing knowledge. Most of them didn’t know basic points about web, Internet, social networks and, of course, when they had to talk about SEO, PPC or Facebook, it was a whole disaster. When we were talking about what was a computer, one of them answered “we know that concept, we know what a computer is,...