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Wikipedia and Marketing: Friends or Foes?

Wikipedia and Marketing: Friends or Foes?

Blog Aigen Digital Marketing, Invited Authors

The free online encyclopedia is the fifth most visited website in the world, no wonder marketers are attracted by the possibility to promote customers and their products by creating new entries on purpose or editing old ones. Such enthusiasm is opposed by editors and...
Online Marketing and SEO

Online Marketing and SEO

Blog Aigen Digital Marketing, Buscadores, Internet, Investigación de Mercados, Invited Authors, Online Marketing, SEO

SEO, the new wave in Online Marketing In the last months, and after Google Penguin, people talk a lot about SEO campaigns but few folk actually understand the term and process. Digital Marketing is the key point and the future for marketing students all around the...
Five not-so-obvious reasons you might lose your Twitter account

Five not-so-obvious reasons you might lose your Twitter account

Blog Aigen Digital Marketing, Invited Authors

…(and how to prevent it) We’ve previously covered a short list of underrated reasons you might see your LinkedIn account restricted or terminated. LinkedIn is solely aimed to professionals while Twitter reaches a younger demographic as well. This accounts for...
5 not-so-obvious reasons you might lose your LinkedIn account

5 not-so-obvious reasons you might lose your LinkedIn account

Analytics, Blog Aigen Digital Marketing, Invited Authors

…(and how to prevent it) Much has been written on the dire consequences of breaching Facebook Terms of Service, the carefree approach of most users highlighted how little attention we pay to the legal bindings of online services, even more when these services...

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