La gran apuesta

Aigendm.info, Facebook, Publicidad, Redes Sociales, WSI

ES vs CAT

¿Español o Catalán? Esa es la cuestión. Durante esta semana, desde WSI Aigen Digital Marketing de León y WSI Business Digital Marketing de Cataluña hemos venido realizando un proyecto de planificación de Marketing Digital en su apartado de Redes Sociales para la empresa L’As de Trèbols.

Sus Landing Pages han sido finalizadas y el trabajo gráfico está hecho.

 

La opinión de los internautas decidirá

La opinión de los internautas será decisiva ante la pregunta: ¿Una web de un negocio en Cataluña tendrá más fans en español o en catalán?

La empresa L’As de Trèbols, una administración de lotería, será la base de la competición.

Dos consultores internacionales de WSI, Abel Pardo y Mrçal Orri, ambos gurús de redes sociales con un Klout Score superior a 50, los encargados de posicionar a sus respectivos apoyos.

Los usuarios de facebook, los electores que expresarán su opinión.

 

 

Español vs Catalán: Posiciones previas

Una vez diseñada la estrategia digital y los formatos e imágenes, la duda surge a la hora de decidir el idioma. ¿Español o Catalán? L’As de Trèbols es una empresa radicada en Cataluña, pero que vende participaciones en toda España. Su web está en estos dos idiomas, además de inglés y francés. Como es bien conocido, Cataluña tiene dos lenguas oficiales, el catalán como lengua propia y el español, al ser lengua oficial del estado. Pero en Marketing, el tema es más profundo.

Una página en Cataluña ataerá al mercado catalonoparlante, pero ¿Garantizará un buen posicionamiento en el resto de España?

Una página en español tendrá un amplio mercado, pero ¿perjudicará al negocio en Cataluña, donde está ubicado?

¿Cuál tendrá más seguidores? ¿Dónde se debe enfocar el fuerte del negocio?

De aquí surge «La gran apuesta». Que el público decida. Abel Pardo y Marçal Orri harán una campaña en Internet para ver qué lengua tiene mayor número de fans.

 

Facebook en Español o en Catalán: los porqués

Los dos gurús del Marketing Digital van a realizar una campaña limpia, exponiendo ambas posiciones. En primer lugar explicarán las razones sobre por qué entienden que va a tener más «Me gusta» una u otra opción.

 

Abel Pardo Fernández, WSI Aigen Digital Marketing:

  • Abarca un mercado potencial de ámbito estatal español
  • Abre la posibilidad a mercados como los hispanoamercianos
  • Mi opción es tan clara que le doy 100 seguidores de ventaja

 

Marçal Orri, WSI Digital Marketing Business

  • Porque no podemos ser menos
  • Porque el catalán es tan importante como para tener una página propia
  • Cataluña no puede ser menos que España

 

Las condicionesde la campaña

  • Se establecen dos páginas de facebook, una en catalán y una en español
  • El plazo discurrirá hasta la hora de comienzo del Sorteo de Navidad del 22 de diciembre de 2011.
  • Los dos consultores de marketing digital de WSI serán administradores de las dos páginas
  • Los dos deberán publicitar ambas opciones en público, aunque podrán inlinarse en privado por aquella que promocionan

 

El voto en Facebook

Para votar a favor de que la opción en español tendrá más seguidores, hacer clic aquí y en «Me Gusta»

La web en español tendrá más seguidores

 

Para votar afavor de que la opción en catalán tendrá más seguidores, hacer clic aquí y en «M’agrada»

La web en catalán tendrá más seguidores

 

Para votar a ambas, simplemente hacer clic en las dos.
¡Comienza LA GRAN APUESTA!

4 Comentarios

  2. Abel Pardo Fernández (@wsiabelpardo) (@wsiabelpardo)
    Abel Pardo Fernández (@wsiabelpardo) (@wsiabelpardo) el 07/12/2011 a las 11:56 am

    La gran apuesta del Marketing en Internet en Cataluña: ¿Catalán o Español? https://t.co/PAcjGucK

  3. Abel Pardo Fernández (@wsiabelpardo) (@wsiabelpardo)
    Abel Pardo Fernández (@wsiabelpardo) (@wsiabelpardo) el 08/12/2011 a las 8:28 am

    La gran apuesta https://t.co/PAcjGucK

  4. Abel Pardo Fernández (@wsiabelpardo) (@wsiabelpardo)
    Abel Pardo Fernández (@wsiabelpardo) (@wsiabelpardo) el 12/12/2011 a las 12:24 pm

    La gran apuesta del marketing digital https://t.co/PAcjGucK

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