Blog Aigen Digital Marketing, Education, Marketing
Master MBA: una oportunidad de conocer el marketing online La semana pasada he tenido la oportunidad de participar como profesor en un Master MBA organizado en León por una escuela de negocios. El campo que aboradaba, el SEO, tiene multitud de posibilidades docentes...
Blog Aigen Digital Marketing, Featured, Investigación de Mercados, Marketing, Online Marketing, SEO
Google Penguin and SEO This month I was working hard in new tools, pages or even websites for developing strategies in SEO. Google started a new era where you were not only responsible of your website, but also by the ones that link to you. Obviously, I can’t...
Blog Aigen Digital Marketing, Buscadores, Featured, Internet, Marketing, Online Marketing, SEO
Google Penguin Chaos Last weeks I’ve being testing new strategies for developing chances to win in the game versus Google Penguin. It’s known that the new changes in the algorithm are provoking an authentic chaos in the net, and hundred of thousands of...
Blog Aigen Digital Marketing, Buscadores, Internet, Marketing, Online Marketing, SEO
A lot of people talked and is talking about Pagerank everyday, but we, like digital marketing consultants, want to know how to improve our results using it. With the last changes not so long ago, I felt people worried about Pagerank, ignoring Pagerank or just...
Analytics, Blog Aigen Digital Marketing, Internet, Investigación de Mercados, Marketing, Online Marketing, Páginas web, Publicidad, Redes Sociales, SEO
Marketing Mix en Marketing Digital Cuando alguien se prepara para desarrollar una página web, ha de tener en cuenta al público al que se dirige. En ese sentido, una de las principales cuestiones que tenemos que abordar desde el marketing online o digital es cómo vamos...
Blog Aigen Digital Marketing, Buscadores, Internet, Marketing, Online Marketing, Páginas web, PPC, Proyectos, SEO
Pay per Click and landing pages Now, the question: What’s a landing page? A Landing-page is, simply, the page into our website where visitors access, and incidentally, the current page has its own properties and should be take in count in our Online Marketing...
