Analytics, Blog Aigen Digital Marketing, Investigación de Mercados, PPC, SEO
Search Engine Optimization and Pay per Click are two of the main techniques for reaching visitors in Digital Marketing. Both must be a part of our Digital Marketing Plan and both can have a very good ally: Market Research. When we develop a Digital Marketing plan, we...
Analytics, Blog Aigen Digital Marketing, Buscadores, Investigación de Mercados, Redes Sociales, SEO
Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual...
Blog Aigen Digital Marketing, Buscadores, PPC, Publicidad, SEO
Advertising in the net is, today, one of the more profitable investments for promoting a business. Like we have seen, journals, TV, Radio and traditional media are falling down because they don’t provide a reasonable ROI, but Internet does. In this sense,...
Blog Aigen Digital Marketing, Buscadores, Investigación de Mercados, Marketing, Páginas web, SEO
Google Panda, Google Penguin. What’s the difference? The first one I have appreciated is the weight of Google +1. Some of the post I’ve written are highly positioned that another ones just because these ones have more +1 clicks. Is this a Google tactic for...
Analytics, Blog Aigen Digital Marketing, Investigación de Mercados, Marketing, SEO
One of the problems doing SEO is to count on the maximum from Internet tools. In this sense, we have to research, compare, act and evaluate everything what we do. SEO Power Suite is a package with four tools: Rank Tracker, Website Auditor, SEO SpyGlass and Link...
Blog Aigen Digital Marketing, Buscadores, SEO
With a bit of time after Penguin, the new algorithm from Google, Digital Marketing Consultants can now define some facts that work or don’t work for search engine optimization. Some of these facts were time ago been confirmed by Google Panda, some of them were...
