Digital Marketing and Social Media: Undeveloped countries

Digital Marketing and Social Media are one of the main revolutions in last years, but not for all the countries. While Europe, USA, Canada and Australia have higher rates, Africa is absolutely KO (except Sud Africa).

There were a few actions in education for talking about learning in Africa. A few of them had an agenda inviting participants to identify the lessons to be drawn from the development of education over other decades.

That can be done by renaming achievements and failures. Their scope was to develop recommendations adopted at prior meetings and to know if that offers had been implemented.


Good chances: Conferences and recommendations

Meetings about education in Africas founded almost all of times that it would be useful to reference material in documents offered by other examples.

These were the primary working documents that studied, by example, the development of education in the 1980s, the development of education in Africa from a statistical review or the impact of new technologies like:

  • Social Media,
  • Internet,
  • Digital Marketing,
  • SEO
  • PPC

in some countries. A group of children helped by Yakaar Africa with learning materials in Senegal


Online learning for Africa: A solution?

First is to choose interesting features. This need to be donde with the remit of getting solutions that can be applied in Africa, and not just for filling dossiers or resting as proposals.

It’s quite interesting the content of some congresses who talked about the key features of the academic situation, viewed against the social and economicbackground of the 1980s.

Then it may be critical to study if that emerged like the following from these documents:

  • the severe negative impact of the economic and social crisis on educational development in the face of the problem of democratisation and relevance;
  • tutorial expansion inhibited in both quantitative and qualitative terms by the tendency for the sector to stagnate or regress;
  • cuts in resources allocated to the education sector; a deterioration in teaching and learning conditions.


What about Social Media?

Where are Twitter, LinkedIn, Facebook or Instagram here?

Social media in Europe, America parts of Asia and Australia is well extended, but the gap between us and Africa or undeveloped countries is bigger and bigger. What kind of information useful for 2010s? How can affect to know it the development of new programms? Can we apply the results and suggestions?

These are the questions that programms in Africa,  have to answer in this context and about online education. TICs and Redes Sociales -Social Media- are here, and online learning can be a very good chance.

If content is king, video content is the emperor. Last year, video was the number 1 form of media used in content strategy, leaving blogs and info-graphics far behind.

The power videos have in the 21st century is hard to underestimate, and your competitors are taking full advantage of it.  More than 87% of them use video as a marketing tool.

Why is video marketing so popular? Let’s look a little closer at how it can benefit your company.


The Importance of Video Marketing

Video marketing isn’t just a choice anymore. It’s an integral part of a solid marketing strategy.

A Little History

Video marketing isn’t a new tool. It has been around since the 1940s when the first video commercial ran on a New York TV station during one of the Yankees games.

Fast-forward 65 years to the appearance of YouTube. It took Google less than a year to realize the utter importance of videos in marketing and buy YouTube for $1.65 billion. At that moment, video marketing as we know it today was born. If you

Critical Stats

Video marketing provides companies a flexible and attractive medium with a high sharing potential. With 85% of a U.S. internet audience watching videos online and half a billion of the world’s population watching videos on YouTube, it would be a big mistake not to capitalize on this tool.

Since videos have become an integral part of our everyday lives, your target audience is expecting you to use them. According to Wyzowl’s survey results, 68% of people prefer to learn about new products and services by watching a video rather than by reading a text.

Top Benefits of Video Marketing for Your Company

Besides staying ahead of the competition and keeping up with the latest trends, your company can reap the following important benefits of implementing a video marketing strategy, prevent most copyright related issues with the best music licensing websites.

1. Higher Conversion Rates

According to WordStream, simply by placing a video on a landing page can increase the conversion rate by 80%. Meanwhile, including a video in an email can boost the click-through rate by 200%-300%.

People are expecting to see videos on your website or social media pages. When they do, they are highly likely to watch them. Short and engaging videos can move the client down the marketing funnel in under two minutes.

2. Better Search Engine Rankings

Google has been promoting the importance of video content for almost 15 years. That’s why having videos on your website can help it receive higher rankings. Meanwhile, videos can help you achieve a 157% increase in organic traffic from SERPs.

Videos are a powerful weapon in the hands of an SEO expert. They don’t impact the rankings directly but give your website a better chance of improving them.

  • Dwell time  — The time a visitor spends on your website is a highly important ranking factor for Google. Engaging videos keep your potential clients’ from leaving the page.
  • Bounce rate — Videos can catch the viewer’s attention and keep them digging deeper into the website content, thus lowering the bounce rate.

3. Improved Customer Connection

Videos help your company improve the relationship with customers and build trust with potential clients. An average person has an easier time making a connection when they see other people speaking to them directly.

Compared to the black text against the white background, a video wins every time. Meanwhile, it’s psychologically tougher for the user to turn off the video than to stop reading text.

Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand. Social Media like LinkedIN, Facebook or Instagram are useful.

4. Impressive Brand Awareness

Videos do an excellent job boosting brand awareness, which is an integral part of your marketing campaign. You can use a video to tell a company story, arrange employee interviews, and share behind-the-scenes footage.

By presenting videos, you can do a much better job showing clients that you share similar values. When it comes to brand awareness, a picture is often worth a thousand words. Video is worth at least twice as much.

5. Easier Journey Down the Funnel

The popularity of YouTube is hard to underestimate. Your potential audience is likely to be using the platform to make buying decisions.

These days, video product reviews are much more popular than textual reviews because they provide an honest insight into the product and offer a unique opportunity to see how it looks and works in real life.

Embedding product videos on the website product pages also helps potential buyers make a decision. Four times as many consumers prefer to watch a video about a product rather than to read about it. Meanwhile, 20% of consumers may lose interest in the product if it doesn’t come with video description.