Blog Aigen Digital Marketing, Buscadores, Featured, Investigación de Mercados, SEO
SEO or SEM?, PPC or PPL? Most of times marketers and other people find this kind of «letters» one after another without knowing quite well what are we talking about. Here we’ll present you some of this concepts, trying to offer you the simplest way to knowledge....
Analytics, Blog Aigen Digital Marketing, Education, Internet, Investigación de Mercados
Quantitative Vs Qualitative methods One of the great sectorisations that presents the world of marketing, and more specifically, market research, is the difference between those researchers in favor of quantitative methods and those who choose qualitative...
Analytics, Blog Aigen Digital Marketing, Internet, Investigación de Mercados, Páginas web, Redes Sociales, SEO
All of us developed social media marketing actions for promoting our posts. Best at all is Triberr (Dino, you’re great and for me you’re Dino Gutenberg), but for getting more SEO capabilities and even more juice, there are some kinds of social media news...
Blog Aigen Digital Marketing, Investigación de Mercados, Marketing
One of the «problems» that digital marketing consultants have, is, sometimes, that we work where other people play. I was talking about this matter with some students in the Faculty of Economics in León, where I teach Marketing. They had to present a work about...
Analytics, Blog Aigen Digital Marketing, Investigación de Mercados, PPC, SEO
Search Engine Optimization and Pay per Click are two of the main techniques for reaching visitors in Digital Marketing. Both must be a part of our Digital Marketing Plan and both can have a very good ally: Market Research. When we develop a Digital Marketing plan, we...
Analytics, Blog Aigen Digital Marketing, Buscadores, Investigación de Mercados, Redes Sociales, SEO
Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual...
