Blog Aigen Digital Marketing, Marketing, SEO
Google Panda is dead I didn’t like Panda. It was one of the causes that produced that my main website fell down for a week, even if I did nothing. Now Google discovers its «Penguin», the new algorithm that will guide our searches and our SEO efforts for getting...
Blog Aigen Digital Marketing, Marketing
What do you know about Social Branding Today? Social Media Branding (reputación en redes sociales in Spanish) is now one the «must» for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and...
Blog Aigen Digital Marketing, Investigación de Mercados, Marketing
Cómo podemos saber qué vídeo llega más a un público de entre 25 y 35 años Algunas empresas se preguntan, a la hora de decidir entre dos tipo de productos audiovisuales, qué vídeo llega más a un público de entre 25 y 35 años. Saber cuál de entre dos vídeos será más...
Analytics, Blog Aigen Digital Marketing, Investigación de Mercados, Marketing
…Or selected information is power? All of us heard this sentence when we were not as old as we are. In that times not so long ago, having the best information was a key for success. Today, in the Digital Media Era, we have full access to all the knowledge in the...
Blog Aigen Digital Marketing, Investigación de Mercados, Marketing, Páginas web, PPC, Proyectos, Publicidad
Pay per Click Estos días nuestros conocidos de Google están regalando a manos llenas unos vales de 75 € con los que hacer publicidad en Google Adwords. Casi cualquier revista medianamente enfocada al público alfabetizado en internet, así como múltiples banners (eso...
Blog Aigen Digital Marketing, Marketing
Digital Marketing and Social Media: Undeveloped countries Digital Marketing and Social Media are one of the main revolutions in last years, but not for all the countries. While Europe, USA, Canada and Australia have higher rates, Africa is absolutely KO (except Sud...
